Entreprise
At Tripblan we are working to build the largest social platform for sharing personal travel experiences and guides. Tripblan will make it easy to find all the information for your next trip, then build and book your custom itinerary, all based on the experiences of like-minded travelers. By integrating crypto tokens based on Smart Media Blockchain, we will incentivize high-quality content creation and curation, which will be our growth fuel.
Poste
We are ramping up for additional accelerated growth, and as such are looking for a Marketing Manager/Growth Hacker to join our team. This person will play a crucial part in creating and implementing Tripblan’s marketing and revenue generation plan.
In this role, you will be expected to lead and coordinate the end to end Tripblan’s growth hacking and marketing activities, including: Customer behavior analytics, platform funnels, SEO, content creation (blogs, videos, infographics…), social media activities, PR, outreach…
Responsibilities:
- Generate content for Tripblan’s digital channels, including blog posts, videos, use cases, case studies, infographics…
- Coordinate key marketing activities including: SEO, advertising, email marketing, PR, Social media, Outreach…
- Choosing which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Driving traffic to your website, landing pages, social media, apps…
- Manage relationships with customers and partners.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments in order to present results and make the product more user-centric.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
- Prioritizing growth channels.
- Scaling and Automating the growth processes.
- Knowledgeable about referral marketing and being able to create viral growth.
Profil
- Strong written and verbal English communications skills
- Experience writing and creating content in a professional setting.
- A self-starter with effective project management skills.
- Attention to detail.
- Ability to operate under pressure and meet deadlines.
- Proficient in Photoshop.
- A well developed sense of humor.
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience (Note: being a people’s person should be part of the growth hacker’s capabilities but is also part of the the anatomy of an entrepreneur.
- Willing to learn.
- Having a startup mindset. If you’re not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
- Editing and copywriting skills
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing
- Being performance and results-oriented
- Being curious and creative
- Being relentless and aggressive in pursuit of growth